Independent Audio Drama
Launch Campaign
A four-channel launch campaign for Zephyrus One, an independent 14-episode science-fiction audio drama written and produced by Dave Huston, released in full on October 6, 2026. The buy concentrates on people who already listen to fiction podcasts, layering host reads on three established narrative-fiction shows, Spotify streaming audio, Meta paid social, and a two-day costumed street team at New York Comic Con across the four weeks from release.
Campaign Status — September 28: Pre-launch. Every channel is booked, built, and scheduled ahead of the October 6 release. The three Realm host reads are contracted; the shared Night Vale / Alice read is recorded and approved, and the Leviathan read is in production. The Spotify campaign is approved and set to go live on release day. Three Meta ads are published inside the launch ad set, cleared review, and scheduled for October 6. Street-team casting, costumes, and 4,000 printed pieces are in place for NYCC on October 9–10. Delivery figures for every channel will populate this report as they arrive; the final reconciliation follows within 30 days of campaign close.
| Channel | Partner | Flight | Investment | Status |
|---|---|---|---|---|
| Welcome to Night Vale · :60 host read | Realm | Oct 6–21 | $1,500 | ● Scheduled |
| Alice Isn't Dead · :30 host read | Realm | Oct 6–31 | $1,320 | ● Scheduled |
| The Leviathan Chronicles · :30 host read | Realm | Oct 6–31 | $1,100 | ● In Production |
| Streaming Audio | Spotify | Oct 6 → | $450 | ● Scheduled |
| Paid Social | Meta | Oct 6–26 | $1,185 | ● Scheduled |
| NYCC Street Team | Activation Pro | Oct 9–10 | $2,160 | ● Cast & Supplied |
| Print & Collateral | NextDayFlyers · StickerApp · Amazon | Delivered Sep 16–25 | $966 | ● Complete |
| Activation Contingency | Activation Pro (pass-through) | Oct 9–10 | $250 | ● Reserved |
Total campaign investment $10,507.11, comprising $8,931 in campaign costs as planned above plus the SMG management & procurement fee. The contingency is billed only as incurred and any unused balance is returned. Actual figures are reconciled at campaign close.
- Sep 4Statement of Work executed; initial invoice paid September 8 and vendor bookings released
- Sep 15–17Street team cast; costumes, flyer cards, and stickers ordered
- Sep 16Meta campaign built; Spotify campaign approved
- Sep 24Night Vale / Alice host read approved; flyer cards delivered to the street-team lead
- Sep 25All three Meta ads published and scheduled; creative updated to "Available now"
- Oct 6Release day. Host reads, Spotify, and Meta go live
- Oct 9–10NYCC street activation, Javits Center, 9am–3pm both days
- Oct 21Night Vale flight ends
- Oct 26Meta flight ends
- Oct 31Leviathan and Alice flights end · campaign close
Campaign key art, supplied by the creator and used across Meta paid social, Spotify companion display, and the NYCC flyer cards and stickers. The launch-window version carries the "Available now" line; the pre-release version carried the October 6 date.
This report documents approved creative, delivery reporting, air checks, and field documentation for every channel in the campaign.
Podcast
Host-read placements on three established narrative-fiction podcasts from the Realm network, delivered by each show's own host and inserted dynamically across back catalogue and new episodes. The buy reaches active fiction-podcast listeners inside the shows they already subscribe to. Two of the three are Night Vale Presents titles that share a host, a deliberate frequency play toward the same core audience.
Campaign Status — September 28: Contracted under a Realm IO dated July 23. The shared Night Vale / Alice read is recorded and approved as delivered; the Leviathan read is in production and will be routed for approval before it airs. All three flights begin October 6. Each show carries its own trackable link in the episode show notes, so listens driven from each placement are attributed separately.
Realm bills and reports monthly. A makegood is available under the IO if a read departs from the supplied talking points.
Streaming Audio
A Spotify campaign targeting adults 25–54 in the United States across music and podcast listening, pairing a :30 audio spot with companion display art. A single creative runs the full flight, timed to release day. The spot runs inside the app where the series itself lives, so the path from hearing about Zephyrus One to pressing play is one tap.
Campaign Status — September 28: Approved September 16 and scheduled to go live October 6. The contracted CPM came in at $5.36 against roughly $8 in the media plan, so the $450 budget is expected to deliver around 84,000 impressions, about 50% more than planned, at no added cost.
Streaming audio is an impression-driven channel; completion rate and reach are the measures of performance here, not clicks. The $450 lifetime budget is billed as delivered.
Paid Social
A Meta traffic campaign across Facebook, Instagram, and Threads — feed, Stories, Reels, and Explore — driving to zephyrusone.com. One prospecting ad set targets US adults 25–54 with podcast and science-fiction interests and carries three ads, so the flight doubles as a clean creative test: the key-art still against two cuts of the :30 trailer.
Campaign Status — September 28: Built, published, and cleared review; scheduled to begin October 6 at $56 per day through October 26. Website-event tracking is verified on zephyrusone.com, so landing-page views are measured rather than estimated. On launch day a second ad set will boost the creator's organic launch post, and budget will be rebalanced roughly 70/30 between prospecting and the boosted post.
- Primary text
- A routine mission gone terribly wrong.
- Headline
- All 14 episodes. Available now.
- Call to action
- Listen now → zephyrusone.com
Three ads in one ad set, each supplied in 9:16 for Stories and Reels, 4:5 for feeds, and 1:1 for the Instagram feed.
| Ad | Format | Impressions | Reach | Link Clicks | CTR | Landing Page Views | Spend |
|---|---|---|---|---|---|---|---|
| Z1 | Navy Static | Image | — | — | — | — | — | — |
| Z1 | LiveAction 30 | Video :30 | — | — | — | — | — | — |
| Z1 | Static 30 | Video :30 · waveform | — | — | — | — | — | — |
| Total |
Reporting begins October 6 from Meta Ads Manager. The $1,185 allocation is billed as delivered; any balance from the prospecting set funds the boosted-post set.
NYCC Street Activation
Three brand ambassadors in silver astronaut suits work the crowds outside New York Comic Con on Friday and Saturday, October 9–10, handing out Zephyrus One flyer cards and stickers to the most concentrated science-fiction audience in the city. Each card carries a QR code to zephyrusone.com, and the team works from a one-page card of talking points built around the series and its independent creator.
Campaign Status — September 28: Cast and supplied. Three brand ambassadors confirmed September 15; costumes delivered September 16 and flyer cards September 24, with stickers shipped September 17, all to the street-team lead. Talking-points card delivered to Activation Pro September 23. Staffing is invoiced after the event, net 30.
- Friday, October 9 · 9:00am–3:00pm · Javits Center, 429 11th Avenue
- Saturday, October 10 · 9:00am–3:00pm · Javits Center
- Three brand ambassadors in silver astronaut suits, led by an on-site street-team lead
- 2,000 flyer cards · 4×6, 16pt gloss · QR to zephyrusone.com · delivered September 24
- 2,000 3" circle die-cut vinyl stickers · shipped September 17
- Talking-points card: what the series is, who made it, where to listen